POSTCOMM - Competition is helping the mail industry adapt to a fast-changing communications market
07.02.12
Postcomm, the independent regulator for postal services, has called on Royal Mail to raise its game and urged all operators to promote the strengths o... >>

POSTCOMM Consults on Redirection Service
07.02.12
Every year around 1.3 million households and businesses use Royal Mail's redirections service and there are approximately 800,000 redirections "live" ... >>

Royal Mail Privatisation Ruled Out
07.02.12
The Government is to rule out any moves to privatise the Royal Mail ahead of a long-awaited review into the future of the postal group, it has emerged... >>

Life Through The Letter Box
07.02.12

The biggest ever study of mail received by Royal Mail customers has been released and it provides a unique insight into the UK's changing consumer and social habits.

The results of the ten-year 'Life Through The Letter Box' study are taken from over half a million weekly Royal Mail customer diary entries, covering over 40 types of mail between 1995 and 2005.

It reveals how UK consumers have developed a taste for pampering themselves and their homes; a generation of people quicker to reward themselves with new clothes and holidays, often funded by loans.

Alex Batchelor, Marketing Director of Royal Mail, said: "We deliver to every single address in the UK and the findings of this study provide a unique insight because the contents of the mailbag are driven by the buying patterns and the interests of every single UK consumer. The findings show that we have become a nation that is subscribing to a 'Because I Deserve It' mantra. We are now likely to reward ourselves more frequently, whether it be with new clothes or a holiday - and more likely to take out a loan to pay for these rewards."

He added: "It's fascinating to see our growing love of food and wine, and home entertaining picked up in the study. It's staggering to consider that milk deliveries have declined dramatically over the past decade, while deliveries of alcohol to the door have increased three fold."